He used tools like TweetDeck to help him manage the load. In addition, over a 30 day period before a fight in 2015, he tweeted on average 2.9 times per day and received an average of 108 retweets and 160 favorites per tweet. He responds with personality, but also humility and respect.īecause of that, his fans feel appreciated, valued, and respected. In the days leading up to his rematch with Nate Diaz, Conor responded to tons of followers throughout social media. Well, to put it in perspective, here’s how he stacks up against other UFC stars in terms of his share of voice (% of overall mentions) With millions of followers on Twitter, Facebook, and Instagram, he stays very active and keeps his fans engaged.īut you might be thinking, “He’s a big fighter, so of course he’ll be big on social media!” McGregor is a master of social media – especially when it comes to promoting his fights. Use these temporary setbacks as springboards to your next great success. Realize that there is no “final failure” and you can learn from every single one of your mishaps. Some products or service offerings will fail, and you’ll have to go back to the drawing board.īut don’t allow these failures to keep you down. Well, he’s proved the latter – as he came back and beat Nate Diaz in a rematch, and his brand is just as strong as ever.įor your business, all will not always go well. Or would he rise from the ashes and become even stronger because of it? Would he fall off the map like Rhonda Rousey, the former UFC women’s champ after her surprising loss? Interact with your customers as much as possibleĪfter Conor’s big loss against Nate Diaz earlier this year, nobody knew how’d he respond.Be the best at what you do – back up your talk.Use a consistent voice through your website and all your messaging.This powerful branding has earned him extremely profitable sponsorships and worldwide fame.īranding is crucial for every business – if you can nail your branding, you’ll have a leg up on your competition.
When people think Conor McGregor, they picture an extremely confident, flashy trash talker with a fiery Irish accent and iron fists. Here are 3 marketing lessons you can learn from Conor McGregor Today, we’ll focus on the business and marketing side of things – because there is certainly A LOT we can all learn from him in those area. He’s a UFC Superstar who has made constant headlines over the past couple of years.īut he’s not just a great fighter in the cage – he’s also a great businessman.Īside from winning a championship belt in UFC, he’s also built his brand to startling heights.
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